Don't fret, an internship will pay off...
A few years back Anya Kamenetz wrote a disparaging article for the New York Times about the portrayal of internships and their ineffectiveness among students. Her reference to interns being equivalent to illegal immigrants makes it seem like interns only do menial work for menial pay, if they’re paid anything at all, and that an internship experience isn’t what the real world is about. This 2006 article may have been relevant in those times, but these days, internships DO matter. In fact, internships matter more now than ever.
The first point Kamenetz makes is that internships are only simulations to what a real job would entail. Not true.
Interns are no longer considered lowly servants who run around and get food and coffee — at least in most instances. Many companies now look to place their interns in positions where they are involved with the company and getting hands-on experience with projects.
As an advertising major, if I were to go to an ad firm with my resume and they saw host, nanny, and swim coach, I’m pretty sure they would laugh in my face. Being immersed in an environment related to your field of interest where you can learn the protocol intrigues employers. Experience does matter!
Many colleges are in fact making internships a graduation requirement. This is a benefit for you, the student, not the school. With an internship you can see what sort of work your major entails, and you can actually get some experience with that work.
Finding an internship may be a daunting process.
Many students put it off for as long as they can, even when they have the help of a career service adviser. That’s because you either have no clue where to start, or are overloaded with emails about all of the internships opportunities you could be interested in. How do you know which internship would be right for you?
Finding an internship that isn’t the coffee-fetching nightmare Kamenetz describes is tough. Do companies take advantage to students seeking internships? Sure. But that’s why InternInc.com is building out ratings and tools to ensure both students and employers are getting feedback. If a company has a track record to abusing the internship experience, students can warn others to avoid internships with that company.
Similarly, students should be accountable for the work they do. Just because an internship isn’t paid, doesn’t mean students can or should just coast through the experience so they can slap a big name on their resume.
What do you think? Have you had a great internship that really helped you out later? Have you had a nightmare internship? Let us know! Drop a comment here or DM us @internink or @interninc on Twitter!
Designers: 45 Rules for Creating a Logo
45 Rules for Creating a Logo (click picture for link to entire list)
Design is a bit like fashion, going through cycles where a particular style or ethos dominates for a time.
Check out Scott Hansen’s work as ISO50 for retro-organic, combining warmth with modernism (Hansen also records music as Tycho, which sound like the audio equivalent of his design — it’s worth a listen).
Hansen's work as ISO50.
Then there’s corporate America. Here are some logos from the 80′s and 90′s:
Notice any similarities? Do these adhere to the 45 rules?
Compare those to corporate logos of today:
Is it more important to stand out or fit in?
When it comes to rules for good design, it can helpful for guiding the process and making logo use effective and efficient (especially for the many uses of a logo in digital form). But, do rules for design kill innovation? And aren’t they fluid? 20-30 year-olds probably recognize the AT&T logo circa the 80′s and 90′s as distinct from the current one. Same goes for UPS.
AT&T and UPS: Old vs. New
Goodlogo.com is, well, a good logo site for comparing corporate design trends. Check it out. What do you think about logo design and these 45 rules (or should we say: suggestions)?